By blending brown rice and tea leaves, a unique type of flavored tea called Genmaicha is created, offering a “toasty aroma” extracted from roasted brown rice.
It’s worth noting that conventional Genmaicha often includes various types of rice, not just brown rice. he skill of Genmaicha artisans lies in determining the ideal ratio of polished rice and blending.
Research has revealed that the aroma produced through the Maillard reaction has a physiological effect that induces relaxation.
*Source: Latest Aroma Research in Food Maillard Reaction (Science and Biology – The Japanese Society of Agricultural Chemistry)
*Source: Latest Aroma Research in Food Maillard Reaction (Science and Biology – The Japanese Society of Agricultural Chemistry)
(※1) A series of amino-carbonyl reactions that begin with nucleophilic addition reactions between amino and carbonyl groups. Also known as browning reactions. These reactions occur when amino acids that make up proteins and sugars that constitute carbohydrates are heated, leading to chemical reactions and the formation of brown substances such as “melanoidin.” The term “Maillard” is derived from the name of the French scientist Louis Camille Maillard (1878-1936).
(※2) An organic compound represented by the chemical formula C6H8O3, “Furanol” is also known as “2,5-Dimethyl-4-hydroxy-3(2H)-furanone.
The term “Hokkori” is a Kyoto dialect word used to express feelings of “I’m tired” or “I want to relax” when one wishes to take a break and unwind. While it has become widely known nationwide, it is generally used to convey a sense of “heartwarming,”comforting,” and “soothing.” When you say, “I feel Hokkori,” it means you want to take a moment to relax.When you drink Genmaicha and say, “It makes me feel Hokkori,” it’s an emotional expression that fills your sensory brain with a cozy and comforting feeling.
When you’re feeling stressed or need a break during work, increasing your relaxation time by adding breaks between tasks can boost creativity, problem-solving abilities, and work efficiency. Therefore, we encourage you to incorporate Genmaicha into your daily routine when you want to take a breather. Enjoy moments of heartwarming, comfort, and relaxation during your “break time.”